Retinol Serum Ad

This project is a self-initiated commercial for a retinol skincare product, created as a creative expression in cinematic beauty advertising. The spot focuses on mood, texture, and glow, using close-up product shots, liquid motion, and soft, diffused lighting to evoke renewal and radiance. Clean typography, minimal colour palettes, and smooth transitions support a premium, spa-like feel. The piece highlights skills in visual storytelling, product staging, and motion design for beauty and skincare brands.