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Project Manager

Hi, my name is Aridaman Singh Matharu a.k.a. Addy. I explore intersections of technology, design, and human interaction through immersive works using TouchDesigner, where input by the viewer alters algorithmic systems. Photography, videography, and branding extend these into narratives. Interrogating analog/digital boundaries and agency/automation, my practice provokes reflection on technology’s role in perception, bridging technical rigor with aesthetic innovation to redefine participatory art in digitally mediated spaces.

Education

2021-2025

Bachelor Of Media Studies

University Of British Columbia

Relevant Coursework

Digital Media & Creative Technologies

  • Computational Poetics – Explored algorithmic approaches to literary expression.

  • Creative Coding – Developed interactive and generative digital artworks, using code.

  • Computational Creativity – Investigated AI and algorithmic systems in creative practice.

  • Virtual Worlds – Designed immersive 3D environments and digital narratives.

  • Immersive Environments – Examined user experience and interaction in AR/VR spaces.

Communication & Perception

  • Communication in the Sciences – Studied strategies for effectively conveying scientific information.

  • Visual Communication – Analyzed the design and interpretation of visual media.

  • Principles of Visual Perception – Investigated how the human brain processes visual stimuli.

  • Principles of Non-Visual Perception – Explored sensory experiences beyond sight, such as auditory and tactile perception.

Capstone Project

  • Conceptualised and executed a self-directed project integrating creative coding and immersive media.

2020 - Certificate

New Skills Academy

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2020 - Diploma

IT Solutions Worldwide

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2019 - Certificate

IIT Bombay

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2019 - Certificate

IIT Bombay

Social Media Marketing

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​Graphic Designing

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Basic 3D Animation using Blender

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Basic 3D Modelling using Blender

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2021 - High School Graduation

Amity International School

Informatics Practices, Business Studies, Economics, Accountancy, English Core

Expertise

Computational Design

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Visual Communication & Graphic Design

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Responsive Web Design & Interactive Media

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Kinetic Typography & Motion Design

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Human-Centered Product Design

Algorithmic Art & Generative System

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User Interface & Experience Design (UI/UX)

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Brand Strategy & Identity Development

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Conceptual Illustration & Visual Storytelling

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Digital Animation & Visual Narratives

Tools

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Touchdesigner

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Adobe Premier Pro

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Blender

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Adobe Photoshop

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Adobe illustrator

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Adobe AfterEffects

Experience

theprimitivestudios{@}gmail.com

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