Project Manager
Hi, my name is Aridaman Singh Matharu a.k.a. Addy. I explore intersections of technology, design, and human interaction through immersive works using TouchDesigner, where input by the viewer alters algorithmic systems. Photography, videography, and branding extend these into narratives. Interrogating analog/digital boundaries and agency/automation, my practice provokes reflection on technology’s role in perception, bridging technical rigor with aesthetic innovation to redefine participatory art in digitally mediated spaces.

Education
2021-2025
Bachelor Of Media Studies
University Of British Columbia
Relevant Coursework
Digital Media & Creative Technologies
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Computational Poetics – Explored algorithmic approaches to literary expression.
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Creative Coding – Developed interactive and generative digital artworks, using code.
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Computational Creativity – Investigated AI and algorithmic systems in creative practice.
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Virtual Worlds – Designed immersive 3D environments and digital narratives.
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Immersive Environments – Examined user experience and interaction in AR/VR spaces.
Communication & Perception
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Communication in the Sciences – Studied strategies for effectively conveying scientific information.
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Visual Communication – Analyzed the design and interpretation of visual media.
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Principles of Visual Perception – Investigated how the human brain processes visual stimuli.
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Principles of Non-Visual Perception – Explored sensory experiences beyond sight, such as auditory and tactile perception.
Capstone Project
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Conceptualised and executed a self-directed project integrating creative coding and immersive media.
2020 - Certificate
New Skills Academy
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2020 - Diploma
IT Solutions Worldwide
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2019 - Certificate
IIT Bombay
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2019 - Certificate
IIT Bombay
Social Media Marketing
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​Graphic Designing
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Basic 3D Animation using Blender
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Basic 3D Modelling using Blender
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2021 - High School Graduation
Amity International School
Informatics Practices, Business Studies, Economics, Accountancy, English Core
Expertise
Computational Design
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Visual Communication & Graphic Design
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Responsive Web Design & Interactive Media
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Kinetic Typography & Motion Design
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Human-Centered Product Design
Algorithmic Art & Generative System
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User Interface & Experience Design (UI/UX)
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Brand Strategy & Identity Development
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Conceptual Illustration & Visual Storytelling
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Digital Animation & Visual Narratives
Tools

Touchdesigner
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Adobe Premier Pro

Blender

Adobe Photoshop
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Adobe illustrator
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Adobe AfterEffects